Effective Date: March 2026
Safora, developed by Irusri Group AB, is committed to protecting the privacy and personal data of our website visitors and users. This Privacy Policy explains how we collect, use, and safeguard personal information in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR).
1. Information We Collect
When you interact with the SAFORA website or request information about our services, we may collect the following information:
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Name and contact details (such as email address and phone number)
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Company name, job title, and industry
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Information submitted through contact forms or demo requests
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Technical data such as IP address, browser type, device information, and usage data
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Website interaction data used for analytics and performance improvements
2. How We Use Your Information
We use collected information to:
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Respond to inquiries and demo requests
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Provide information about SAFORA products and services
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Improve website functionality and user experience
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Analyze website performance and visitor behavior
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Communicate relevant service updates or information
3. Legal Basis for Processing (GDPR)
In accordance with the General Data Protection Regulation (GDPR), we process personal data based on one or more of the following legal bases:
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Consent – when users voluntarily submit information through forms
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Legitimate Interest – to improve services, communicate with potential customers, and enhance website functionality
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Legal Obligation – where processing is required to comply with applicable laws
4. Data Protection
We implement appropriate technical and organizational security measures to protect personal data from unauthorized access, loss, misuse, or disclosure.
5. Data Sharing
We do not sell, rent, or trade personal information. Personal data may be shared only with trusted third-party service providers that support website hosting, analytics services, and communication tools. These providers are required to handle personal data securely and in accordance with GDPR.
6. Cookies and Analytics
The SAFORA website may use cookies and analytics tools to understand how visitors use the website and to improve performance and user experience.
7. Your Rights Under GDPR
Under the GDPR, individuals have the following rights regarding their personal data:
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Right to access personal data
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Right to request correction of inaccurate data
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Right to request deletion of personal data
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Right to restrict or object to data processing
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Right to data portability
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Right to withdraw consent at any time
Requests related to personal data can be submitted through our contact information below.
8. Data Retention
Personal data is retained only for as long as necessary to fulfill the purposes outlined in this policy or as required by applicable laws.
9. Children's Data
SAFORA and its website are not intended for children under the age of 16, and we do not knowingly collect or process personal data from children. If we become aware that personal information has been collected from a child without appropriate consent, we will take steps to delete the information promptly.
10. Updates to This Privacy Policy
This Privacy Policy may be updated periodically to reflect legal, technical, or operational changes.
11. Contact Information
For questions about this Privacy Policy or the handling of personal data, please contact: hej@irusri.com | +46 730 445 855